Member-only story

Road to Relevance: Strategies for Competitive Associations

Frank Mitchell

·12.6k Followers· Follow

Published in Road To Relevance: 5 Strategies For Competitive Associations

4 min read · 3 weeks before

506 View Claps

32 Respond

Save

Listen

In today's rapidly changing business landscape, associations need to be more relevant than ever before. Members are demanding more value for their dues, and competitors are constantly emerging. To succeed, associations need to adopt a strategic approach to relevance that focuses on meeting the needs of their members and stakeholders.

Road to Relevance: 5 Strategies for Competitive Associations

by Cornelis Reiman

4.7 out of 5

Language	:	English
File size	:	887 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	165 pages

This comprehensive guide will provide you with the strategies you need to succeed. You'll learn how to:

Define your association's unique value proposition
Develop a strategic plan for relevance
Measure your progress and make adjustments as needed

With the help of this book, you can put your association on the road to relevance and success.

Chapter 1: The Importance of Relevance

In this chapter, you'll learn why relevance is so important for associations. You'll also learn about the different factors that can affect your association's relevance, such as:

Member expectations
Competition
Technology

By understanding the importance of relevance, you can start to develop a strategy to improve your association's relevance.

Chapter 2: Defining Your Association's Unique Value Proposition

Your association's unique value proposition (UVP) is what sets you apart from your competitors. It's the reason why members should join your association and not someone else's. In this chapter, you'll learn how to define your UVP and communicate it to your target audience.

Your UVP should be clear, concise, and relevant to your target audience. It should also be something that you can deliver on. Once you've defined your UVP, you can start to develop a marketing and communications strategy to promote it.

Chapter 3: Developing a Strategic Plan for Relevance

A strategic plan for relevance is a roadmap for how you're going to achieve your association's goals. In this chapter, you'll learn how to develop a strategic plan that includes the following elements:

A mission statement
A vision statement
Goals and objectives
Strategies and tactics

Your strategic plan should be based on your association's UVP and your understanding of the competitive landscape. Once you've developed a strategic plan, you can start to implement it and track your progress.

Chapter 4: Measuring Your Progress and Making Adjustments

It's important to measure your progress and make adjustments to your strategic plan as needed. In this chapter, you'll learn how to:

Set up a system for tracking your progress
Analyze your data and identify trends
Make adjustments to your strategic plan based on your findings

By measuring your progress and making adjustments as needed, you can ensure that your association is on the road to relevance and success.

By following the strategies outlined in this book, you can help your association achieve relevance and success. Remember, relevance is an ongoing journey. It's something that you need to work on every day. By staying focused on your association's UVP and by developing a strategic plan for relevance, you can keep your association on the road to success.

Free Download your copy of Road to Relevance today!

Road To Relevance Book Cover Road To Relevance: 5 Strategies For Competitive Associations